GRAPHIC DESIGN

What is graphic design and its contents?

Graphic design is the art of communication, stylizing, and problem-solving through the use of type and image. The field is also often erroneously referred to as Visual Communication  due to overlapping skills involved. Graphic designers use various methods to create and combine words, symbols, and images to create a visual representation of ideas and messages. A graphic designer may use a combination of typography, visual Arts  and page layout techniques to produce a final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.

Common uses of graphic design include identity (logos and branding), publications (magazines, newspapers and books), print advertisements, posters, billboards, website graphics and elements, signs and product packaging. For example, a product package might include a logo or other artwork, organized text and pure design elements such as images, shapes and color which unify the piece. Composition is one of the most important features of graphic design, especially when using pre-existing materials or diverse elements.

Visual arts design

Before any graphic elements may be applied to a design, the graphic elements must be originated by means of visual art skills. These graphics are often (but not always) developed by a graphic designer. Visual arts include works which are primarily visual  in nature using anything from traditional media , to photography or digital art . Graphic design principles may be applied to each graphic art element individually as well as to the final composition.

Typography

Typography is the art, craft and techniques of type design, modifying type glyphs, and arranging type. Type glyphs (characters) are created and modified using a variety of illustration techniques. The arrangement of type is the selection of typefaces, point size, tracking (the space between all characters used), kerning (the space between two specific characters), and leading (line spacing).

Typography is performed by typesetters, compositors, typographers, graphic artists, art directors, and clerical workers. Until the Digital Age, typography was a specialized occupation. Digitization opened up typography to new generations of visual designers and lay users.

Page layout

The page layout aspect of graphic design deals with the arrangement of elements (content) on a page, such as image placement, and text layout and style. Beginning from early illuminated  pages in hand-copied books of the middle Ages and proceeding down to intricate modern magazine and catalogue layouts, structured page design has long been a consideration in printed material. With print media, elements usually consist of type (text),images (pictures), and occasionally place-holder graphics for elements that are not printed with ink such as die/laser cutting, foil stamping or blind embossing.

LIGHTNING

So here we goes with the most demanding C.G element that is the “Lighting” .Light is the word whenever it is called upon we think striking thundering and emergence of new  world, A beginning of new age or a new Era, Well all of these amazing words and thoughts works similarly the way we do or Introduce Lighting in C.G .

Lighting in its simplest form can be described as an energy that simulates illuminations and brightness. Lighting is studied over centuries by scientist and all of them provided a valuable theory and knowledge to our society. Some of the legends includes Albert Einstein for his valuable theory and research named

“Theory of Relativity” E = MC^2.

All these great theories are a gift to the modern society and we are now depend and not shy to say habitual or precisely addicted to its usage in almost living or non living aspects. We just can’t imagine a world without light it seems dark which just a useless world .We believes so each and every entity is sustaining itself because of Lights.

Now just imagine a world, world of adventure, world of magic and imaginations where life is judged because of fragrance of colors .The world which is recognized by the importance of its colors. The world which begins with the dawn of light and attract or gather audience because secretly It’s the light which is running behind all the magic’s and illusions.

Light in C.G is a science which is extracted because of the hard works of great and talented people of Computer graphics industry. In C.G the light is realistically defined and adheres all the principles of real light world.

In C.G there are various lighting and rendering plug inns and engines that support lighting like

Mental Ray a plug-in developed in Germany by N-Vida Group.

V –Ray A plug-in Developed by Chaos –Group.

Render man developed by Pixar

Arnold, Brazil……etc …etc,

Lighting is achieved in so many platforms and genres like Films Production, Architecture Visualizations, Games and Baking we generally use same principles to govern lighting. Now we do each and every thing solely with light it’s completely un-imaginable to work except lightings. So lighting is the soul of C.G industry and still people are findings ways to extract best combinations of Lighting and colors. The word light has also arise from color theory and artist always find best possibilities to relate artistic color combinations but all this is possible with accurate light and camera aesthetics.

The term lighting is the base and backbone for amazing composition because rendering and final compositing is also derived from intelligent lighting techniques.

MOTION GRAPHICS

What is Motion Graphics?

Motion graphics are graphics that use video footage and/or animation technology to create the illusion of motion or rotation, and are usually combined with audio for use in multimedia projects

Types of Motion Graphics

a.Kinetic typography

b.Info graphics

c.Movie titles

d.Presentations

How to plan your project

The essential elements of motion graphics are text, images and graphics. Music, audio

narration, and video elements can be added if needed to enhance the message.

During the planning stage, the following questions should be addressed:

a. Who is your target audience?

b. What pictures or images do you plan to include? Do new images or photos need to be produced?

c. Do you plan to use existing audio or video footage, or do you need new footage recorded?

d. What graphic elements are needed?

e. Is there programmatic information that can be included as a visual, such as linking people to a Web site for further information?

f.  Do you need to develop messaging or content, and if so, how long will it take to clear, including HHS clearance, if necessary?

g. How will you promote the motion graphic?


Create different shapes from shape layer

Use shapes layers as creative tools to obtain a rich typographic animation effect using simple manipulations.


Animation with Graphs editor

the graph editor to see how helpful it is and how making some tweaks on the curves will help us get the more desirable motion.